“TikTok meets Netflix” for sports — built by 20 engineers who deliver like 200.

“TikTok meets Netflix” for sports: short-form feeds and full Netflix-style PPV live events, plus a B2B SaaS running social media marketing campaigns end to end — shipped by ~20 engineers delivering the output of a 200+ engineer FAANG department.

Challenges

Build a “TikTok for Sports” from scratch — short-form feeds plus full Netflix-style PPV live events, at consumer scale.
Ship a second product in parallel: a B2B marketing SaaS covering campaigns end to end, from sourcing talent to delivering marketing reports.
Deliver an ambitious two-product roadmap under HR budget restrictions and a scarce video streaming talent market.

Results

A “TikTok for Sports” streaming platform serving millions of users — short-form feeds alongside full PPV, Netflix-style live events — built from scratch on cutting-edge tech.
A B2B marketing SaaS that handles social media campaigns end to end — from talent sourcing and campaign execution to automated marketing reports.
All of it shipped by a team of ~20 engineers — the equivalent output of a FAANG department of 200+.
$1.2M infrastructure cost savings processing millions of transactions while keeping sub-second latency video streaming.
$35,000 monthly payroll savings with timely roadmap deliverables and full payroll cost transparency.

Apoddo understood the unique challenges startups face. They not only helped us find talented software developers but also made it incredibly easy for us to adjust resources as needed.

Kayla Black

Head of HR, Millions